The story, facts, logo, colours, type and product, ready to download.
Three versions of the same story, from a single line to a full paragraph. Use them as written, or quote from them.
Hebno is the AI platform for consultancies: the only AI your consultancy needs.
Hebno is the AI platform for consultancies. Research, analysis, drafts and decks from your firm's knowledge and approved sources. Drafts show their evidence, assumptions and open questions, so experts can review the work before it reaches a client. One platform covers the engagement, from the first brief to the final deck.
Hebno is the AI platform for consultancies, built to be the only AI a consultancy needs. Teams use it for research, analysis, drafts and decks, working from their firm's own knowledge, permitted client material and the sources they approve. Drafts show their evidence, assumptions and open questions, so experts can review the work before it reaches a client. Methods that work become reusable workflows anyone on the team can run, and firms choose the right model for each task at a cost they control. Hebno connects to the tools consultancies already use, including Microsoft 365 and Google Workspace. Platform data is hosted in the EU or the US, and customer inputs are never used to train models. Hebno is based in Copenhagen, Denmark.
The details reporters ask for first, in one place.
An isometric asterisk and a lowercase wordmark, drawn to stay clear from a browser tab to a building sign. Download it in every colour it is allowed to wear.
Clear space
Keep a space of x around the logo, where x is half the height of the mark. Nothing else enters that space.
80 px · 20 mm
16 px · 5 mmMinimum size
Below these sizes the mark's lines close up. Use the mark alone when space is tight.
Do not stretch or squash it
Do not recolour it
Do not rotate it
Do not add shadows or glows
Do not fade it
Do not crop it
One colour to remember, held up by ink, paper and black. Kiln is a burnt copper taken from the light in our photography.
Primary
Kiln
For the one thing on a page that matters most: the main action, the mark on a cover, the highlight in a chart. Around four percent of any layout.
Ink
Text, headlines and the default logo.
Paper
Page ground and text on dark surfaces.
Black
Dark bands, hero sections and slides.
Kiln 700 for text on paper, Kiln 400 for text on black.
Every grey in the brand is warm.
A serif with a reporter's poise for what we say, and a quiet grotesque for everything we do. Two faces, two weights each.
Display
Newsreader
The only AI your consultancy needs
Headlines, pull quotes and large numbers. Medium weight, tight tracking, sentence case.
Google FontsText
Switzer
Research, analysis, drafts and decks from your firm's knowledge and approved sources.
Everything else: body, interface, labels and captions. Regular and medium weights only.
FontsharePatient, human and warm. Our pictures show people doing careful work, never machines thinking. Every image passes through the same copper tone.
Shown for reference. Please ask before reusing these images.
Hebno at work on real consulting tasks, from a category note to a steering committee deck. Free to use in coverage of Hebno.
Deep research
A category note drafted from approved sources, with the sources listed under the table.
Editor
A client deck edited in place, with Hebno's suggestions ready for review.
Library
The firm's own methods, standards and past work pulled into an answer.
Workspace
A steering committee deck built from past engagements and the firm library.
Plain, precise and quietly confident. We say what Hebno does in a consultant's words, in short sentences, without hype.
Brand line
The only AI your consultancy needs.
Exacting
not pedantic
Calm
not cold
Warm
not casual
Confident
not loud
Writing our name
Interviews, briefings, product access and anything this kit does not cover. We reply within one business day.
