This management consultancy in the United Kingdom has 120 people. New work comes in through proposals and tenders, and partners wrote most of them alongside their client work.
The firm now uses Hebno to draft proposals from its own archive of past engagements. Proposals take about a third of the time, and the same team submits up to 20% more bids.
“Our partners spent a lot of evenings on bids. Now we have a first draft in a day, with the right cases and CVs in it, and we’re winning more of them.”
The challenge
Each proposal started from whichever old proposal someone could find on SharePoint. References came from asking around on Teams, and partners tended to use the cases they remembered. CVs were rewritten by hand for every bid, and decks were rebuilt from the template each time.
This took partner time away from client work. Some tenders were declined or rushed because the team did not have capacity, and the win rate had been flat for two years.
Why Hebno
Hebno draws on the firm’s full archive of past engagements, not only what people remember. It drafts in the firm’s own structure, tone and templates, so a first draft reads like the firm’s work, not generic AI text.
The bid team was productive in the first week, without a long rollout.
How the team uses Hebno
The team uses Hebno to analyse RFPs, select references, tailor CVs, draft proposals and build pitch decks. Consultants also use it for client deliverables.
The result
Proposals now take about a third of the time they used to. The firm submits up to 20% more bids with the same team, and each person saves around 8 hours a week.
